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Brand Guidelines
Design
Your brand is so much more than just a logo - it's a story waiting to be told! I believe that branding is the foundation of any business. It should be finalized before any marketing or advertising is done. At HOLLIDAY, I listen to your needs and who you are so I can figure out how to attract and communicate with your target audience.
Design systems
Creative direction
Digital platform design
Art direction
Branding
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I follow theorical
working process
working process
04
I create impactful visual experiences through design and mural art that inspire communities and elevate brands.
[ 01 ]
Discovery & Research
Discovery and research are a key part of my process. I begin by understanding a company’s mission, audience, and goals, using research and collaboration to inform design decisions. This ensures the work is intentional, aligned, and effective.
[ 02 ]
Wireframing& Prototyping
I create wireframes and prototypes to bring ideas to life and test user experiences before final production. By mapping layouts, interactions, and workflows, I ensure designs are intuitive, functional, and aligned with the company’s goals, allowing for efficient iteration and clear communication with stakeholders.
[ 03 ]
Design System& Mockup
I develop design systems and mockups to ensure a company’s visual identity is consistent, flexible, and scalable. By defining components, typography, color, and layout standards, and creating realistic mockups, I help teams visualize and implement cohesive designs across digital and print platforms.
[ 04]
Design Validation& Implement
I focus on validating and implementing design systems to ensure they work effectively in real-world applications. This includes testing components, gathering feedback from stakeholders, and refining the system for usability, accessibility, and consistency. Once validated, I support seamless implementation across digital and print platforms, helping the company maintain a cohesive and scalable brand experience.
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Skilled
design team
We work closely with your team to understand your mission, values, and goals, forming the foundation of your brand identity.
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User-centric
design
User-centric design is an approach that places the needs, behaviors, and experiences of the end user at the center of the design process. It involves understanding users through research, empathy, and testing, and creating solutions that are intuitive, accessible, and meaningful. By prioritizing usability and real-world context, user-centric design ensures that products, services, and visuals effectively meet the people they are intended to serve.
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Data-driven
approach
A data-driven approach to design relies on collecting and analyzing quantitative and qualitative information to guide decisions. By using metrics, user behavior insights, feedback, and research findings, designers can make informed choices about layout, functionality, and content. This approach helps ensure that designs are effective, measurable, and aligned with business goals while reducing guesswork and optimizing user experience.